Keynote Speakers:
 |
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Donna Scott
Executive Director Marketing Strategy
McKesson Relay Health
|
Angie Franks
SVP
of Sales and Market Development
Healthland
|
Featured Speakers:
Health IT Marketing Summit Conference Agenda
Tuesday February 9th, 2010
11:00am Registration
12:00 - 1:30pm Conference Kickoff
Luncheon & Living Group Introductions
As part of the summit
this year we have grouped attendees into Living Groups to
facilitate networking and collaboration throughout the conference.
Each group will consist of 6 conference attendees; we are calling
each cohort of delegates Living Groups.
The Living Group concept was developed at Harvard
University to facilitate peer interaction. The living group is a
powerful concept that brings together people of extraordinary
cultural and professional diversity. With a small but diverse
group of peers, you can test ideas, absorb new perspectives, and
build lifetime bonds.
Upon meeting each member of your Living Group we
encourage each delegate to briefly introduce themselves and
describe why they are attending this year's summit. If you do not
see your name in the living group list please visit the
registration desk to be assigned one.
1:30 - 2:30pm Opening Keynote
Presentation "The Healthcare Marketing Revolution and Why It’s a Great Time to Do What we Do"
Donna Scott
Executive Director of Marketing
McKesson RelayHealth
As marketers to the healthcare community, we have a unique opportunity to participate in some exciting new developments in our industry. In light of new healthcare industry trends such as patient empowerment, operational efficiency, and going “green”, we must begin to leverage new marketing tools and methods as well as shift our traditional PR and advertising focus toward more market research and B-to-C marketing. In this keynote presentation, you will hear about learnings from early healthcare marketing efforts, what the Top Five healthcare technology trends mean to you, and how emerging and underutilized marketing methods can help you be more successful. There isn’t a better time than now to be in the healthcare marketing business!
2:30 - 3:30pm Panel "Addressing the
Challenges & Opportunities of Health IT
Marketing"
Successfully marketing to the healthcare
community is both a challenging and complex process. Positioning
your organization, market segmentation, and reaching relevant
influencers and decision makers are just a few of teh challenges
health IT marketing executives face. There is no silver bullett
however there are proven strategies and tactics that can
immediately make a huge impact on teh results marketing delivers.
Hear from this accomplished group of marketing executives as they
share best practices and unique approaches to marketing health IT
products and services.
Topics Addressed:
- Marketing challenges faced by health IT technology companies & how to effectively set marketing goals & devise an integrated marketing plan.
- Execution wins the race: Effective execution strategies to ensure your marketing plan remains undiluted through execution.
- New age marketing: How to
leverage social networking platforms, blogs & other digital
media to enhance your marketing efforts.
Moderator: Jodi Amendola, CEO, Amedola Communications
Paul Markham, VP Global Strategy & Marketing, TeraMedica Healthcare Technology
Greg Davidson, Healthcare Senior Business Development Manager, Panasonic
Joseph DeLuca, Managing Member, Health Care Investment Visions
Tim McMullen, Vice President, maxIT Healthcare
Roger May, Senior Director of Marketing, Siemens Healthcare
3:30
- 4:15pm Afternoon
Networking Break
4:15 -
5:00pm “Providence Health System – Vendor Collaboration and Meeting the Needs of Your Clients”
Raymond Lowe
Regional Director for IS Operations,
California
Providence Health & Services
Healthcare providers
often find themselves using multiple vendors in the business
process and care delivery. Many providers won't select health IT
vendors who will not or don't have teh ability to work with other
health IT vendors. This highly informative session will shed
insight on how you can differentiate yourself from the competition
and provide a higher level of service to your clients.
Walk
away with:
- Why vendors must work together.
- Why
your competition can be your best partner.
- How you can leverage existing partnerships.
5:30 pm-6:30 pm Opening Cocktail
Reception
Wednesday February 10th, 2010
8:00 am - 9:00 am Registration & Continental Breakfast
9:00 am - 9:15 am Morning Kick-Off & Welcoming Remarks
9:15
am - 10:15 am "Life as a Healthcare CIO: Knowing your
Customer"
Healthcare CIO's
and other health IT buyers live in an ever-changing world where
they must adapt IT initiatives and projects to organizational
strategy, new laws & regulations, an increased rate of
technological innovation and many other factors. This presentation
will provide the audience with an opportunity to get inside the
mind of an IT executive. Walk away with greater insight on the
decision making process, needs of the organization, who key
influences are and other critical considerations that will
directly impact how you market your health IT products and
services.
Moderator: Robert Israel, CIO, John C Lincoln Health Network
Jamie Kohl, Director of Marketing, EDIMS
David Johnson, Director of US Business Development, TELUS Health Solutions
Dr. Sundeep Dronawat, Chief Technology Officer, WiFiciency, Inc.
10:15 am - 11:00 am Morning Networking
Break
11:00-12:00 Keynote Presentation “Keys for Success: Driving Revenue Growth in a Volatile Environment”
Angie Franks
SVP Marketing & Sales
Healthland
In times of uncertainty, planning and executing an effective market development strategy is more important than ever. The stakes are high, with billions of dollars in federal reimbursements waiting to be claimed. What steps can you take to capture market share and position your organization for long-term growth? Through a combination of best practices and real-world scenarios, you’ll learn new ways to define your target market, analyze wins (and losses), align sales and marketing activities, and attract/retain/develop the right sales team. Join us for an engaging presentation with practical tips you can put to work now.
12:00 - 1:30 pm Networking Luncheon
1:30 am - 2:00 am Presentation “Enterprise IT: The new competitive advantage for hospitals”
Carol Murdock
Vice President & Chief Marketing Officer
Healthcare Management Systems
Hospitals are struggling under the weight of healthcare reform, changing reimbursement and an aging patient population. The mandate to implement electronic health records can be a huge burden or an opportunity. Learn how vendors and hospitals can partner to turn their Health Information System into a competitive advantage.
2:00 - 3:00 pm "Everything you need to know about the stimulus package and
getting clients to buy
today!"
With the down-turn in the economy forcing
corporations and institutions to cancel or put projects on hold,
many technology providers have identified creative ways that their
clients can tap stimulus funds which translates to direct revenue
for their company. Many tech giants with a large presence in
healthcare, including Microsoft, Cisco, Oracle and others have
already been taking advantage of these funds. Cisco created teams
that are dedicated to identifying ways that its products can be
covered by stimulus funds.
Attendees can't afford to
miss this session that will provide the most up-to-date details
and opportunities for tapping stimulus funds in healthcare IT.
Moderator: Jay Srini, Chief Innovation Officer, Insurance Services, UPMC
Lizzy Feliciano, Marketing & Communications Manager, MEDai, Inc
John Hamilton, Industry Solutions Senior Manager for Healthcare, AT&T
Paul Markham, VP Global Strategy & Marketing, TeraMedica Healthcare Technology
Howard Burde, Esp., Principal, Howard Burde Health Law, LLC
3:00 pm - 3:45 pm Afternoon Break
3:45 - 4:45pm "The Unconference"
An
unconference is a meeting where the participants drive the
activity. There's no set agenda, no set presentations, but a
discussion that people leave and join as they see
fit.
Don't miss this guided open forum to engage your
colleagues and gain insight to the most pressing marketing issues
you and your organization are facing. This session will provide
attendees an opportunity to both, ask questions and get answers,
on specific issues surrounding health IT marketing challenges and
opportunities. Come prepared to engage one another and share
pearls of wisdom that
have been learned over the years.
4:45pm - Closing Cocktail Reception
