By Jennifer Dennard, Social Marketing Director, @PorterResearch
The holiday shopping season is in full swing, and while the gift of voice recognition may not be at the top of the average consumer’s wish list, it is shaping up to be an important building block in physicians’ efforts to create effective revenue cycle and patient engagement strategies.
Porter Research recently sat down with Dr. Nick van Terheyden, Chief Medical Information Officer at Nuance Communications – a business best known by consumers for its Dragon voice-recognition tools, and just as well-recognized in the healthcare community for its clinical language understanding technologies – to get his take on the part voice-recognition tools will play in healthcare’s pursuit of improved reimbursement, and adoption of digital patient engagement methods.
Porter Research: It seems that revenue cycle is given short shrift in news coverage these days when compared to mobile health and HIT in general. What do you think is the unsung benefit to driving revenue cycle improvements via technology?
Dr. Nick van Terheyden: “Using technology in revenue cycle process ultimately allows for appropriate reimbursement for the care delivered. It enables clinicians to focus on what they want to do – take care of patients with enough information.
“I’ll pick one data element that came up recently in a spread I was tracking. It was the issue of cost associated with a treatment. Honest to God, it was an Australian informatics colleague who jumped in on this thread and said, ‘I can’t believe that your clinicians don’t know how much it costs!’ We disconnect the people that actually incur the cost from the information about the cost.
“I think physicians have wanted to abdicate that responsibility to other people, and said, ‘We don’t want to get ugly and get involved in the cost of care.’ The reality is that we are involved in it. The value of revenue cycle and being inclusive with clinicians is that it allows them to become more engaged and more importantly, informed, so they not only make the best clinical decisions, but also the best financial decisions. You don’t go out and buy a car without thinking about the price. If we did, we’d all go out and buy a Ferrari. Improvement in the overall cost of delivery is going to take some care.”